![]() | David A. Zimmer, PMP |

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Back in the mid-90s, I purchased a tape series by a speaker and author named Tony Alessandra, Ph.D. The series was called “The Platinum Rule.” The tape series made such an impression on me that I’ve used the information over and over up to the present. Dr. Alessandra has some powerful insights and a way of expression that you retain the teaching.
I received an email from Nightingale-Conant describing the 10 Qualities of Charismatic People. At first, I thought about passing on it until I saw it was authored by Dr. Alessandra. Knowing the impact of his tapes series from twelve or more years ago, I jumped at the offer and purchased that day. I have not been disappointed.
Dr. Alessandra, a New York Italian – as he calls himself numerous times throughout series – lists the top 10 traits charismatic people possess. Being the type of guy I am and knowing that my bread-n-butter depends on what others think of me, I thought if I could become charismatic, I would stand a better chance at more business . . . and friends.
I learned that I possessed many of the charismatic traits. That’s great news. Less I have to work on. I also learned the areas where I’m less charismatic – more things to work on.
I learned a long time ago that those that lead, a.k.a., leaders, have a certain way about them. It is not just confidence, good-looks, expertise or panache. They have a way with people whereby others are drawn to them. I seem to be able draw some people but not others. And since I teach others about leadership, being a “leader” would certainly add credibility to my statements. The leaders I see have charisma – that elusive trait we can’t seem to define but we know it when we see it or experience it.
I won’t digress here that leaders are not necessarily those in charge or in higher position or in places of authority. Leaders are those that others follow or respect regardless of socio-economic status or position on the organization chart. They are the ones when they speak, others listen. There are those who fancy themselves as leaders, but aren’t. Since I want to be one of those that others follow, how do I gain this elusive characteristic called “charisma?” Or since I have some and not all the traits, how do I fix the ones that are “broken?”
In the series, Dr. Alessandra shows me the steps I need in order to build up the weak areas and how to maintain the strong areas. He outlines the 10 qualities (thus the title) of charismatic people. On top of that, he gives great examples that I can use to improve and become the leader that I want to become.
I have listened to this series at least three times since I bought it about 2 months ago. Each time I learn more. I have applied some of the information to my life and work environment. I am seeing results. While no one is writing my name in for the next president of the United States (good thing), I see that I am making a difference in others’ lives.
The information works. Dr. Alessandra has produced yet another series that will greatly impact me. Thanks. I needed that.
I’m going to rate this series a 4.0 out of 4.0.
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